Customer profiling is what gives email marketing its high return. The more you know about the customers on your email lists the more you can target them. It is not just a case of knowing what type of offers they are likely to respond to. It is just as important ensuring you do not make them click the unsubscribe button.
Let’s first outline the email marketing services. This is a service that is hosted by a company for a low monthly fee. Usually the monthly fee can be anywhere from $15.00 to $20.00 per month. This is a hosted service that has the ability to organize your campaign and generate an email list. There could be limitations as well, for example, there could be a list limit of only 500. Sometimes the more you have on the list limits, the higher the premium cost may be. A downfall of this method is that once you do not pay, then all that you had is lost. If you go over the 2,500 limit it could end up costing you between $600 all the way up to $2,400 per year just to maintain only one single email list. This could be a downfall if you are looking at saving yearly expenses.
If those things haven’t already made up your mind how about all of the help and advice that you can get from an email marketing company when you use their specialist software? They are likely to have plenty of tools that allow you to ensure that your emails actually get delivered to your readers, that allow you to personalise and customise each email and to make sure that your emails comply with all legal requirements.
Is there a flat rate, say, for monthly or yearly use? Is the price depended upon the number of subscribers in your list? Are you able to create a plan that works for your bottom line?
Use the example of mobile phone carriers: many customers are shocked when they open their bills because of all the hidden charges. The best email marketing services companies lay out all of the costs upfront rather than playing hide-in-seek.
Create a landing page. It is extremely important to guide the campaign recipient through the entire process. By creating a landing page on your website that mirrors your campaign’s message / offer both from a design and copy perspective, you will encourage the recipient to follow through and fill out the form. In addition, you should give prospects the option to call you, in case they do not feel comfortable filling out the form.
The final question addressed using ACT! as the primary tool for database marketing. Lori reminded us that SwiftPage is a plug in for ACT! that makes up for the database marketing shortfalls in the ACT! Database program.
The most valuable thing email marketing does for you is it works. It positions you as the expert in your field, it builds credibility and trust, and it sells your products and services day in and day out. Email marketing is a winner no matter how you look at it.