Sometimes those files are too big to be sent through email, and the sender has to go through a file sharing service. Some people even pay for this service.
The last resort, hire a videographer if you really cannot do all the above. Most videographers can create great business online videos and some are very affordable too. Hire them to do the most important video and you do the rest. Tell them your idea and ask them how they can make an online marketing video from it. Videographers are a creative bunch and love to make visual ideas come true.
So what google does is it crawls all these different sites across the web and by seeking out keyword on each site, and looking at the incoming links for each site and a host of other algorithmic stuff that’s way over my head (and really who cares anyway) they decide which sites should rank where.
Give them social proof that you have content everywhere – On a psychological level, people will believe you are an expert if they see you have content everywhere. Like in point #3, you want to ‘help them’ see that you have lots of content, and that it’s diverse and everywhere. Social proof is huge.
If you really want to know what helicopter skiing is all about, you should check out the size of youtube thumbnail entitled “Insane Big Mtn Heliskiing in Alaska.” That video really is insane. The skier is brought to the peak of the mountain which is inclined at preposterous angles. The drops are so breathtakingly steep that the speed of the skier is almost impossible to measure and it looks like it could really be close to freefall.
Rwanda is known for two things, Gorillas, and the 1994 Genocide, this is their brand. So you say no. Five minutes later, you receive a call from your best friend who is also an entrepreneur. He tells you that he has located an operation in Rwanda and that it is producing profits off the charts. You now are attentive. You’re best friend is attesting to and creating the brand of Rwanda.
Spitfire is a travelling team and has made trips to Las Vegas and places like Reno, Nevada. One year Reno’s snow had the decked out in Dickie’s shorts players scrambling to a local thrift store to buy warm clothes. Someone ended up wearing a tuxedo on the field. Visual wit if ever you can picture it.